I Love Ugly x Bailey Nelson - Film Development

In exactly one week we'll be set to release the inaugural I Love Ugly x Bailey Nelson Eyewear Collection. As you know we enjoy showing transparency and a window into our process, whether it be the design process or in this case, the film development for the I Love Ugly x Bailey Nelson Outdoor Editorial. We've been sketching, conversing, deliberating, sampling, testing and tweaking for over 12 months to bring this project to life. And we're nearly there. Tap our profile link to stay in the loop and receive special content to go with the collab. Releasing globally Feb 28. #iloveugly @baileynelsonnz @baileynelsonuk @baileynelsonca @baileynelson