The Apricot Ivy Collection

Introducing the Apricot Ivy Collection. Based in Auckland, New Zealand, I Love Ugly has designed the Apricot Ivy Collection in celebration of the Southern Hemisphere Summer with a collection purposed for the sun-drenched beaches dotted along the New Zealand coastline.

The Apricot Ivy Collection is built on a Kiwi summer-inspired palette of bold Burnt Oranges, soft misty Moss, sunset Apricots, and shaded Dusty Greens. The summer-inspired palette is juxtaposed with the original ILU Black Paradise and ILU tumblr print program, adding a classic illustrative element in true ILU style.

Fusing contemporary streetwear aesthetics with elements of classic menswear through the I Love Ugly lens of ‘Sophisticated Simplicity’ the Apricot Ivy Collection introduces new items that include the all-new Cuban Collar Shirt, McCoy Militia Pant, Multi Panel Cap, and the much anticipated Utility Short. In addition to core Smart Pant, and Easy Logo Tee re-ups the Apricot Ivy Collection also sees the reintroduction of fan-favourites that include the Taped Trackie Short, seasonal colours of the Striped Wallace Hood, and a fresh selection of new Smart Zespy Denim Pant washes.

Discover the Apricot Ivy Collection here, and check out the full Lookbook below.