Blu Editorial Shoot
Editorial

Blu Editorial Shoot

A few weeks back we had the privilege of one of favourite artists Blu coming by our studio during his time in NZ. We got him in a few of our garmen...

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February 2013 Editorial
Editorial

February 2013 Editorial

The February collections is a welcome injection of new styles after the New Years break. The range includes a tip of the cap to old tradition in th...

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November '12 Editorial
Editorial

November '12 Editorial

This editorial shows 'The I Love Ugly Man' in his natural habitat, his home, on a spring day. This collection features unique prints, such as the f...

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'Today' Video
Video

'Today' Video

A man has a close connection with his pants, he knows what he likes to wear given any occasion. This short film highlights the importance of wearin...

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A Conventional Camouflage
Editorial

A Conventional Camouflage

In mid-2011 we shot our very first video editorial campaign to give our customers a glimpse into a day in the life of the I Love Ugly man. Check ou...

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