This is for the free thinkers. The curious beings who swim upstream. The Women who learn from the past, live in the present, and create the future.

For years we have pushed the boundaries of what defines fashion for Men. It's become less about the clothes themselves, but more about the feeling that wearing ILU invokes in our community — aligning yourself with the philosophy & mindset that we represent.

Our debut Womenswear Collection is no exception; designed by Women, for Women. We are excited to introduce you to an innovative wardrobe consisting of convenient, yet considered essentials for the I Love Ugly Woman.