The Parnell Collection Editorial
Culture

Real People - Jerome

Introducing the latest instalment of the Real People series - featuring Jerome, an organic sourdough baker out of Auckland, New Zealand. We stopped by to talk Jerome's journey to crafting organic sourdough, the pursuit of happiness, and everything...
1 month ago
Culture

Kent Loon - Maleficent Feat. Chester Watson

Our longtime friend Chester Watson just dropped a fresh music video, featuring on Kent Loon's track Maleficent. New music on the way, so watch this space....
1 month ago
Editorial

Frank White by I Love Ugly

Introducing Frank White by I Love Ugly. We wanted to go a little left-field with this, while making something that's safe enough to wear daily. Frank White by I Love Ugly is a vibrantly sharp everyday cologne that emanates initial hints of floral...
3 months ago
Culture

Real People - Maurice

Introducing the latest instalment of the Real People series - featuring Maurice, a singer who makes up half of Auckland band DUAL. Tucked away in the back of a suburban garage turned studio in Blockhouse Bay, Auckland, we stopped by to talk music...
3 months ago
Editorial

Introducing Our Debut Sneaker - The Nelson Low

Introducing our debut sneaker, the Nelson Low. The aim with the Nelson Low was to design a timeless, minimal everyday premium sneaker, inspired by the classic midcentury tennis shoe....
4 months ago
Culture

Real People - Mike

Introducing the second instalment of the Real People series - featuring Mike, owner and brewer at Sawmill Brewery, one of New Zealand's leading Craft Beer Breweries based a little north of Auckland in Matakana, New Zealand....
4 months ago
Editorial

Staff Profile: Benson

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4 months ago
Culture

Real People - Ngaroma

Introducing our new fortnightly series Real People - an authentic video series showcasing an individual and their craft, and what drives them to create....
4 months ago
Culture

A Moment With Chester Watson

Chester Watson's got new music on the way, but in the meantime here's a moment with Chester as he discusses time in LA, love, and what to expect from him in the future....
5 months ago
Culture

Semi Permanent Auckland 2017 - Valentin Ozich

I Love Ugly Founder and Creative Director Valentin Ozich had the honour of speaking in front of nearly 2000 people at Semi Permanent Auckland 2017 about the beginnings of I Love Ugly and a few important lessons that were learnt along the way....
6 months ago