Very few of you are probably familiar with the original logo that our Founder, Valentin Ozich designed when he was building the brand, as it was only used for the first year of our inception.
The logo embodies the spirit of the early ILU days when it was a passion project being built from his bedroom, with deep roots into the art space this skull illustration was representative of ILU at its core.
It’s a symbol of passion, creativity and the notion of rejecting conformity, we wanted to tap into that heritage to represent this collection.
The ideal daily carry bag. Constructed from sturdy cotton for a high-quality and long lasting tote. Featuring a custom ILU Anniversary Skull Logo in the centre for that brand touchpoint.
Everyday premium with a twist, the perfect bag to accompany you on all your ventures.
