2014 I Love Ugly x Ne Street Editorial

To extend on our continual success in the Southern hemisphere, we have decided to open our first overseas flagship store on La Brea Avenue in Los Angeles this coming August. We have teamed up with Los Angeles-based new and upcoming blogger, Ne.Street for our June/July editorial campaign. 

Taking a slightly different approach from our minimal, clean aesthetic, the editorial has been shot in downtown LA, focusing on the unique architectural shapes to capture the beauty of the city that is often ignored. The linear and symmetrical buildings, compliments the slightly formal yet sports inspired twist that both I Love Ugly and Ne.Street have been pushing for a while now. All garments are now available online and in our physical stores. 

Styling: Steve F. Hsieh 
Photography: Allen Park 
All garments by I Love Ugly