The Blog

The Shoes That Power Performance

When we set out to shoot our latest I Love Ugly Activewear collection, every detail mattered—including the footwear. The right pair isn’t just about looks; it’s about movement, versatility,...

How to run 5K to 100K in 5 ‘Easy’ Steps

29-year-old endurance runner from Auckland, became the first person to run and hike the length of New Zealand and back on the Te Araroa trail, completing the journey to raise awareness and fu...

ACTIVE By I Love Ugly — Our Why

After 17 years, we knew it was time for some change. Sports and an active lifestyle have always been close to our hearts. While our garments have long been inspired by sportswear, we only eve...

A Recap On The Past 15 Years — ILU 15 Year Anniversary

15 years ago, I ignited the spark that would later become I Love Ugly – as the embodiment of my relentless passion for art and design. These were the formative days, brimming with the kind o...

Discomfort is just growth in sheep's clothing.

You are your own worst enemy when it comes to your limitations, don’t let others define you or hold you back. You may find yourself in an uncomfortable zone, where you feel like the pressu...

The Comfort Zone

We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind what we do both as individuals and as a business. M...

Why Setting Goals is an Astonishingly Powerful Strategy

This will take about 16 minutes to read, but it took me 25 hours to write. I do this to add value to the people that are part of our community, as I Love Ugly is more than just a clothin...

The quality of your questions determine the quality of your answers

“Successful people ask better questions, and as a result, they get better answers.” — Tony Robbins Have you ever gone through that period of your life, where you can't seem to snap yourse...

If you want to be successful, you have to stop thinking about failure

If you want to be successful, why are you wasting time thinking about how much you don't want to fail? It was this simple question and way of thinking that changed how I approach my life ...