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JanSport x I Love Ugly
JanSport x I Love Ugly (Mobile)
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JanSport x I Love Ugly
JanSport x I Love Ugly (Mobile)
Creative Director's Review
Director's Commentary Image

"We wanted to pare the bags right back to resonate with I Love Ugly's refined, sophisticated and simple style but at the same time build on the classic features that everybody loves about Jansport. We designed these bags with three creative professionals in mind; a musician, a designer and a photographer. Every kid grew up wearing a Jansport bag, here is our interpretation with subtle touches that turn this into a modern classic."

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