The Blog

Articles

The Comfort Zone

We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind w...

Interviews

Here at I Love Ugly, we are so proud to have such amazing women who work behind the scenes, helping develop the brand into what i...

Editorial

Introducing the March 2023 Lookbook — An exploration of tone and layering through textural mediums. Featuring muted earth tones t...

Interviews

Introducing The Odd, The Beautiful: Michael Whittaker — Audacious goals are something we constantly strive to set for ourselves bo...

Editorial

The I Love Ugly February 2023 Collection features a more neutral colour palette alongside some more statement pieces with pops of...

Recommended

Whether you’re spending this holiday season running last-minute errands, heading out to celebrate, or simply just relaxing at home, we’re...

Recommended

We are proud to announce the opening of our brand new flagship store located at 3/115 Victoria Street, Te Aro, Wellington, New Ze...

Editorial

The I Love Ugly December 2022 Collection features a minimal & understated positive tone through the use of varied textures an...

Editorial

Introducing the I Love Ugly November 2022 Look-book. Art is commonly know as an outlet for creativity — yet here at ILU, we also ...

Recommended

It has now been one week since the launch of our Womenswear Collection, and we want to say a special thank you to our community f...

Interviews

I Love Ugly began as an art project, so when we came across the idea to launch womenswear with an artist collaboration, it felt l...

Editorial

I Love Ugly is a mindset. A way of living. We create clothes for people who question everything, for those who don't settle for a c...