
The Comfort Zone
We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind w...
Read moreFree shipping when you spend over $190
We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind w...
Read moreHere at I Love Ugly, we are so proud to have such amazing women who work behind the scenes, helping develop the brand into what i...
Read moreIntroducing the March 2023 Lookbook — An exploration of tone and layering through textural mediums. Featuring muted earth tones t...
Read moreIntroducing The Odd, The Beautiful: Michael Whittaker — Audacious goals are something we constantly strive to set for ourselves bo...
Read moreThe I Love Ugly February 2023 Collection features a more neutral colour palette alongside some more statement pieces with pops of...
Read moreWhether you’re spending this holiday season running last-minute errands, heading out to celebrate, or simply just relaxing at home, we’re...
Read moreWe are proud to announce the opening of our brand new flagship store located at 3/115 Victoria Street, Te Aro, Wellington, New Ze...
Read moreThe I Love Ugly December 2022 Collection features a minimal & understated positive tone through the use of varied textures an...
Read moreIntroducing the I Love Ugly November 2022 Look-book. Art is commonly know as an outlet for creativity — yet here at ILU, we also ...
Read moreIt has now been one week since the launch of our Womenswear Collection, and we want to say a special thank you to our community f...
Read moreI Love Ugly began as an art project, so when we came across the idea to launch womenswear with an artist collaboration, it felt l...
Read moreI Love Ugly is a mindset. A way of living. We create clothes for people who question everything, for those who don't settle for a c...
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