The Blog
In Conversation With Tim Worton
In our 15-year journey of artistic exploration, graphic tees and hoods have become the fabric of our identity. The recent design competition ...
Read moreILU Style Guide: Jaime Ridge
Jaime Ridge, Kiwi creative living in LA, epitomises a unique blend of classic elegance and contemporary style. Discover what inspires Jaime's ...
Read moreStaff Profile: Ruby
Meet Ruby, the Store Manager for our Victoria St, Wellington site. Ruby is a friendly, creative individual with a dynamic working style and sup...
Read moreILU Style Guide: Brooklyn Opetaia
At I Love Ugly, we've always celebrated our community and aimed to be more than just a clothing brand. The new ILU Style Guide is a collaborat...
Read moreThen + Now With Monique Fiso — 15 Year Anniversary
We sat down Monique Fiso, renowned New Zealand chef celebrated for her innovative culinary approach and dedication to reviving traditional M...
Read moreThen + Now With Gabe Vincent — 15 Year Anniversary
We sat down with Gabe Vincent, an NBA player who went un-drafted and came up through the G-league, to then play with the Miami Heat for four...
Read moreThen + Now With Grace Nweke — 15 Year Anniversary
Grace Nweke’s rise to international Netball competition through her remarkable journey and impressive skills have positioned her as one of t...
Read moreThen + Now With Chester Watson — 15 Year Anniversary
Chester Watson is an Atlanta based surrealist and musician who, since the age of 15, fuses an array of music styles to create his own sound....
Read moreA Recap On The Past 15 Years — ILU 15 Year Anniversary
15 years ago, I ignited the spark that would later become I Love Ugly – as the embodiment of my relentless passion for art and design. These...
Read moreThen + Now With Valentin Ozich — 15 Year Anniversary
Valentin Ozich founded I Love Ugly 15 years ago from his bedroom in Auckland, NZ. Initially a passion project, ILU was conceived through lat...
Read moreIn Conversation With Samir From Gemmayze Street
This month we visited Samir Allen, the chef and owner of Gemmayze Street, an eclectic restaurant nestled within St. Kevin's Arcade in Auckla...
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