What has been a highlight through this collaborative project with ILU?
I absolutely loved talking through the translation of an image from canvas to cloth. It is so incredible to think of all the ways that the same piece can be shared with collectors. I loved going back and forth to figure the perfect image for the collection and then how that image was printed. The ILU team was so creative on discussing the fabric, placement, colouring, and more. The highlight was this process of translation.
How has your practice evolved as you have grown as an artist?
I always knew I was going to be an artist, but I cannot believe how everything has turned out. Bigger than my wildest dreams I get to paint, package, email, account, frame, and ship creations every day.
In your younger years as an artist, it is all play and I want to make sure I protect this as I have grown as an artist. I will say in honesty that starting a business and making Jaades co. come to life has not been easy, but the collectors have made it fun. Like anyone who has monetised their passion you always walk that fine line of wanting to make sure you protect your curiosity in the process of turning your practice into a business. I always want to make sure to keep time for painting for myself, not in a selfish way but in a protective way!
On a more practical side Jaades co. works in a circular pattern - phases of creating, launching, and selling collections. The pallets, topics and stories of these collections are informed by my emotions and environment in that state of maturity. Naturally, as we grow so does our experience and I can’t help but translate that to my series. The bloom series was informed and influenced by the social significance of flowers; I started noticing how people share flowers to translate feelings. Whether it’s to make a significant other feel special, spoil yourself or share your grief, I started to see flowers as signals of emotion in my environment. My practice evolved with my surroundings.
Growing up might also mean coming to terms with the idea that the creative process can be an end in itself (passion for the sake of passion) or a means to an end (passion for purpose/business), I want to make sure I understand that and make a conscious choice to do both.
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