The Blog

Editorial

December '13 Cap Collection

Tonight we released our latest headwear collection, featuring 10 pieces across the 5-Panel, Sosa, and 6-Panel styles. Inspired by the Japanese inte...

Editorial

Ryan Hemsworth Editorial

We recently had the chance to catch up with Ryan Hemsworth while he was on tour in Auckland. We also took some pictures of him here. The Canadian e...

Editorial

Oddisee Editorial 2.0

Last month we had the pleasure of catching up with our friend and talented hip hop artist, Oddisee. We took a few stills of the man himself here we...

Editorial

Onra Editorial

A few weeks back we had the pleasure of photographing French producer Onra in a few of our garments. Regarded by many as one of the most exciting b...

Editorial

Apartment Editorial | July '13

A man's lifestyle is as unique as he is. From his living space to his daily routines, all men are different. He surrounds himself by things that in...

Editorial

Blu Editorial Shoot

A few weeks back we had the privilege of one of favourite artists Blu coming by our studio during his time in NZ. We got him in a few of our garmen...

Editorial

February 2013 Editorial

The February collections is a welcome injection of new styles after the New Years break. The range includes a tip of the cap to old tradition in th...

Editorial

November '12 Editorial

This editorial shows 'The I Love Ugly Man' in his natural habitat, his home, on a spring day. This collection features unique prints, such as the f...

Editorial

Oddisee NYC Rooftop Editorial | Shot by Jerry Buttles

Recently we had the pleasure of hooking up with NYC based photographer Jerry Buttles to shoot hip hop's best dressed man Oddisee. Oddisee wears a s...

Editorial

A Conventional Camouflage

In mid-2011 we shot our very first video editorial campaign to give our customers a glimpse into a day in the life of the I Love Ugly man. Check ou...