The Blog

The Odd, The Beautiful: Kloos

Introducing the 7th instalment in The Odd, The Beautiful series. Originally from South Africa, Auckland based rapper Kloos is an artist intent to define the “bigger picture”. We are given an ins...

The Comfort Zone

We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind what we do both as individuals and as a business. M...

The Odd, The Beautiful: Michael Whittaker

Introducing The Odd, The Beautiful: Michael Whittaker — Audacious goals are something we constantly strive to set for ourselves both as a brand and as individuals. They sit at the ...

Thank You for 2019

To our loyal followers, 2019 was one hell of a year. We released 12 collections. Over 300 different garments. 19 podcast episodes. 8 articles on how to be a better person. Over 500 individual In...

ILU DIARIES 007 - "Printmaking Process"

Introducing Episode 7 of I Love Ugly Diaries titled: Printmaking Process. 6 weeks ago we decided to drop some of our most engaging social media posts in the form of the Mindset Print Capsule Collec...

ILU DIARIES 006 - Special Edition: "A Decade of ILU"

  We have spent the last 10 years finding out who we are. Here is a raw, behind-the-scenes style mini-documentary from the last 12 months around the process of this 10-year anniversary collection...

ILU DIARIES 005 - "Start to Finish"

Introducing Episode 5 of I Love Ugly Diaries titled: Start to Finish. Our longest episode yet. You guys asked for it, so we did it. Here's an in-depth look at how we create a range from the very st...

The Seasons Capsule Collection

Life and business is like the changing seasons. This is some of the most valuable information I got as a young man, just starting out. Life and business is like the seasons. And here's the next phr...

ILU Diaries 004 - "Collaboration"

Introducing Episode 4 of the I Love Ugly Diaries titled: Collaboration. Our longest episode yet (approximately 17 minutes). For those that want some real life, how a big collaboration project laun...