The Blog

The Odd, The Beautiful — Toaki Okano

Introducing the 8th instalment in The Odd, The Beautiful series. Take a look into the mind of Toaki Okano, the man behind the lens of ILU’s pho...

Recently, our design team visited Japan to explore the vibrant capital city, Tokyo, and get inspired for the upcoming collections. Below are the...

Introducing Courtney Joe: a multi-talented stylist, writer, and former PR queen, whose creative flair adds a distinctive tonal twist to ILU Wome...

'Beyond aesthetics, art allows us to express our thoughts, emotions, and experiences.' ...

Introducing The Makers, A series where we explore creatives around us through highlighting their craft. We met up with Mor Bakery in Remuera, ...

Introducing Lydia Noella, the vivacious Australian influencer calling Sydney home. Always authentic and true to her own style Lydia aims to ke...

This month we sat down with Jeff Sun. Owner and operator of Pumphouse Print in Auckland to discuss the often overlooked creative practice of pri...

Get to know Dayton — a Senior Branch Manager and familiar face at our flagship Newmarket Store. As well as being our resident problem solver, D...

An exploration of light, shadow, colour and texture. As the seasons change we reintroduce laying options to our collections in staple pieces and...

Meet Jade Buckley, the creative force behind Jaades Co. From her early days with crayons to navigating the corporate world, Jade's journey ha...

Earlier this year we held an open casting call with our community both locally and worldwide. As a brand committed to continuously evolving, w...

Meet Alex Davidson, the vibrant Australian influencer living in Newcastle. From fit checks with her dad to ‘day in the life’ vlogs, Alex’s aud...