I Love Ugly x Bailey Nelson Eyewear Collection Lookbook

I Love Ugly and Bailey Nelson presents their inaugural collaborative eyewear collection, fusing I Love Ugly’s position as an internationally recognised everyday premium menswear brand with Bailey Nelson’s innovative approach to contemporary eyewear.

The I Love Ugly x Bailey Nelson Eyewear Collection Studio Lookbook centred on a bright, summer-inspired theme with a poppy mandarin backdrop contrasted by deep shadowing and bold stature. The aim here was to create a really unique lookbook that would offer a strong sense of visual cohesion and recognisability - essential in building a strong visual identity for the project and its hero content.

Click here to explore the I Love Ugly x Bailey Nelson Eyewear Collection and check the lookbook out in full below.