September 22' Editorial Lookbook

The warmer weather is approaching as we make our way into Spring for the ILU Southern Hemisphere community. Meanwhile in the rest of the world, Autumn is creeping up with the promise of Winter.

Although rooted in our home country of New Zealand, we have an established presence in both hemispheres. So during the shoot for our September 22’ Lookbook in this transitional period, we also tried to pay homage to our friends entering Autumn & Winter.

The I Love Ugly September 22’ Lookbook features the ILU individual at an isolated getaway to step out of the hustle & bustle of everyday life. It’s a space for reflection and a period for planning future ambitions.

Keep an eye out for sweats on sweats for crisp morning walks, and easy layering pieces for leisurely activities during the day, such as getting comfortable with a book for an afternoon of reading at home.

The full September Collection will be released throughout this month in small capsule collections — so stay tuned. In the meantime, however, browse through some of our favourite shots from the Editorial Shoot below.


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