The Blog

Video

I Love Ugly x Bailey Nelson - Studio Day

We know we've teased the f*** out of this project, but why not!? We've thrown everything we've got into this project, and now with the release onl...

Video

I Love Ugly x Bailey Nelson - Sneak Preview

A few weeks back whilst shooting the I Love Ugly x Bailey Nelson Eyewear Collection lookbook, Creative Director @valentinozich and Designer @levyj...

Video

I Love Ugly x Bailey Nelson - Film Development

In exactly one week we'll be set to release the inaugural I Love Ugly x Bailey Nelson Eyewear Collection. As you know we enjoy showing transparency...

Editorial

2000's Collection

Introducing our first collection of 2019 titled: 2000s. Based off and inspired by an era where a lot of our staff grew up in. Skating, basketball,...

Video

ILU Diaries: 001 - "Release Week"

We're pretty excited to introduce our latest behind the scenes series, entitled the I Love Ugly Diaries. Designed to offer you a monthly or fortni...

Interviews

Newspread Ideas - Valentin Ozich

Earlier this year, I Love Ugly Creative Director and Founder Valentin Ozich sat down with Newspread for their first Newspread Ideas event. Hosted ...

Editorial

The KIDS Campaign Video Series

At I Love Ugly we are passionate about people fulfilling their dreams and doing something out of the ordinary. We believe every person has a giant ...

Interviews

Real People - Jordan Rock

Introducing 2018s first instalment of the Real People series - featuring LA-based Actor and Comedian Jordan Rock. The Real People Series aims to sh...

Interviews

Real People - Jerome

Introducing the latest instalment of the Real People series - featuring Jerome, an organic sourdough baker out of Auckland, New Zealand. We stopped...

recommended

Kent Loon - Maleficent Feat. Chester Watson

Our longtime friend Chester Watson just dropped a fresh music video, featuring on Kent Loon's track Maleficent. New music on the way, so watch this...

Interviews

Real People - Maurice

Introducing the latest instalment of the Real People series - featuring Maurice, a singer who makes up half of Auckland band DUAL. Tucked away in t...

Interviews

Real People - Mike

Introducing the second instalment of the Real People series - featuring Mike, owner and brewer at Sawmill Brewery, one of New Zealand's leading Cra...