The Blog

Interviews

Profile: Nafis Etemadi

We recently sat down with San Jose native Nafis Etemadi to discuss his ILU commissioned artwork, the trials and tribulations behind his pursuit of ...

I Love Ugly x Onitsuka Tiger: Release Party 2017

Thursday, 16th of March 2017 is proudly marked on our calendars here at I Love Ugly. It’s a date that recognises the launched sneaker collaboratio...

Interviews

ILU x HashFinger

Introducing I Love Ugly x HashFinger: The Mixtape. In collaboration with UK Producer HashFinger we’ve compiled a seven track discography of the Bra...

Editorial

Behind The Scenes: November/December Lookbook 2016

A behind the scenes look at the November/December Editorial 2016 Shoot. Check out the Editorial here.

Video

I Love Ugly x KAMAU: The 5 Looks Campaign

I Love Ugly was built by and for creatives from numerous industries, with music being a key ingredient to the makeup of the brand. While I Love Ugl...

Editorial

Behind The Scenes: November/December Editorial 2016

A behind the scenes look at the November/December Editorial 2016 Shoot. Check out the Editorial here.

Track Premiere: Gold by BANK LAND

The Journal is stoked to premiere BANK LAND's new track Gold. BANK LAND are New Zealander's Daniel Marchbank and Sarah Ryland. Originating from the...

Editorial

I Love Ugly x JanSport Capsule Collection 2016

I Love Ugly is proud to release their second back-pack collaboration with JanSport. To mark the arrival of the three piece collection they have rel...

Behind The Scenes: Basics Collection Shoot September 2016

A behind the scenes view of our Basics Collection photo shoot.

Editorial

Behind The Scenes: October Capsule Collection 2016

A behind the scenes view of our October Capsule collections photo shoot.

Editorial

The Archibald Watch

'You have brains in your head. You have feet in your shoes. You can be early or you can be late. That's up to you to choose.' All our wristwatches ...

Editorial

5-Panel Capsule Collection

Our latest 5-Panel Capsule Collection features seven distinct print caps. Made in New Zealand in our classic 5-Panel cut all caps feature gunmetal ...