The Blog

Editorial

The KIDS Campaign Lookbook

Every brand has a story to be told and a responsibility to do something good in this World. At I Love Ugly we are passionate about people fulfillin...

Editorial

The CMYK Collection Lookbook

I Love Ugly presents its first fully-fledged collection of 2018, entitled the CMYK Collection. Inspired by the tones found within the CMYK colour...

Interviews

Real People - Jordan Rock

Introducing 2018s first instalment of the Real People series - featuring LA-based Actor and Comedian Jordan Rock. The Real People Series aims to sh...

Editorial

The Print Porter Cap Capsule

Introducing the Print Porter Cap Capsule. Made up of seven printed Porter Caps released across seven days, each cap features a vintage print paying...

Editorial

The Sandlot Collection Editorial

Introducing the Sandlot Capsule Collection - our second release for 2018. Inspired by one of our all-time favourite childhood movies from the 90s, ...

Interviews

Real People - Jerome

Introducing the latest instalment of the Real People series - featuring Jerome, an organic sourdough baker out of Auckland, New Zealand. We stopped...

Editorial

The Parnell Collection Editorial

Introducing the Parnell Collection, our debut release for 2018. The Parnell Collection is inspired and named after one of Auckland's most historic...

recommended

Kent Loon - Maleficent Feat. Chester Watson

Our longtime friend Chester Watson just dropped a fresh music video, featuring on Kent Loon's track Maleficent. New music on the way, so watch this...

Interviews

Real People - Maurice

Introducing the latest instalment of the Real People series - featuring Maurice, a singer who makes up half of Auckland band DUAL. Tucked away in t...

Editorial

Frank White by I Love Ugly

Introducing Frank White by I Love Ugly. We wanted to go a little left-field with this, while making something that's safe enough to wear daily. Fra...

Editorial

Introducing Our Debut Sneaker - The Nelson Low

Introducing our debut sneaker, the Nelson Low. The aim with the Nelson Low was to design a timeless, minimal everyday premium sneaker, inspired by ...

Interviews

Real People - Mike

Introducing the second instalment of the Real People series - featuring Mike, owner and brewer at Sawmill Brewery, one of New Zealand's leading Cra...