The Blog

Editorial

Oddisee Editorial 2.0

Last month we had the pleasure of catching up with our friend and talented hip hop artist, Oddisee. We took a few stills of the man himself here we...

Interviews

Oddisee Interview

We recently had the opportunity to catch up with our good friend/rapper/producer extraordinaire Oddisee while he was in Auckland for the Red Bull P...

Newmarket Flagship Store Opening

We are proud to open the doors to our fourth store, nestled down the small, cobbled alley of Newmarket's Osborne Lane. The store boasts the origina...

Editorial

Onra Editorial

A few weeks back we had the pleasure of photographing French producer Onra in a few of our garments. Regarded by many as one of the most exciting b...

Editorial

Apartment Editorial | July '13

A man's lifestyle is as unique as he is. From his living space to his daily routines, all men are different. He surrounds himself by things that in...

Wellington Store Opening

Based in the heart of Wellington on Lambton Quay and steeped in history, The Old Bank Arcade was originally built in 1901 to house, as the name sug...

Editorial

Blu Editorial Shoot

A few weeks back we had the privilege of one of favourite artists Blu coming by our studio during his time in NZ. We got him in a few of our garmen...

Editorial

February 2013 Editorial

The February collections is a welcome injection of new styles after the New Years break. The range includes a tip of the cap to old tradition in th...

Editorial

November '12 Editorial

This editorial shows 'The I Love Ugly Man' in his natural habitat, his home, on a spring day. This collection features unique prints, such as the f...

Editorial

Oddisee NYC Rooftop Editorial | Shot by Jerry Buttles

Recently we had the pleasure of hooking up with NYC based photographer Jerry Buttles to shoot hip hop's best dressed man Oddisee. Oddisee wears a s...

Video

'Today' Video

A man has a close connection with his pants, he knows what he likes to wear given any occasion. This short film highlights the importance of wearin...

Video

August 2012 - Premium Leather Bag Video

We are inspired by all things design. The I Love Ugly Premium Leather Bag collection is our first extension into portaging, where the necessities o...