The Blog

ILU nominated for Highsnobiety's 'Best Breakthrough Brand of 2014' award.

We are both honoured and humbled to be nominated for The Highsnobiety 2014 Best Breakthrough Brand Of The Year award. The industry we have entered ...

I Love Ugly Melbourne Store: Launch Party

Last Thursday we had a launch party for our newest store located in Melbourne CBD, this is our first store on Australian soil and is already kickin...

Interviews

LA CANVAS Magazine Interviews our Creative Director

Valentin Ozich our Founder & Creative Director recently sat down with LA Canvas Magazine to discuss the past, present and future of I Love Ugly...

Eyewear Launch Party: Los Angeles Store

A few weeks ago in conjunction with our New Zealand stores, our Los Angeles Store hosted a launch party for our debut eyewear collection. Beverages...

Eyewear Launch Party: Wellington Store

A few photos of the Eyewear Launch party at our Wellington store. Thanks to our sponsors - beverages courtesy of Peroni & Karma Cola. Photograp...

Eyewear Launch Party: Newmarket Store

A few photos of the Eyewear Launch party at our Wellington store. Thanks to our sponsors - beverages courtesy of Peroni & St Jerome Wines. Phot...

Introducing: I Love Ugly Leather Collection

We work tirelessly to fuse the necessities and demands of the modern man into the products we create, and that is why we have re-introduced our cla...

Editorial

Introducing: I Love Ugly Debut Eyewear Collection

Making our debut into eyewear, we release our first collection of glasses with both sun and optical options on offer. The frames consist of natural...

Our Los Angeles Store is Now Open

For those of you that aren't aware, about a month ago we opened our first US flagship store on La Brea Avenue in Los Angeles. We are pretty damn pr...

VSCO Auckland City Feature

Recently our friends at Motion Sickness Studio were asked by VSCO to showcase the highlight spots in Auckland City. We were happy to partake with o...

Editorial

Shlohmo Stops By

Our good friend Henry Laufer (better known as Shlohmo) is currently touring through Australasia with Madcap Touring. We had the pleasure of having ...

Editorial

September 2014 Editorial

Building off the success of our newly-opened Los Angeles flagship, we look to showcase our September & October specific offerings with this edi...