The Blog

Editorial

Joey Bada$$ in I Love Ugly Eyewear

Joey Bada$$ looking dope at SXSW in I Love Ugly tortoise Alistair eyewear. See our full range of eyewear here. Photo by our homie deeknows_

Editorial

Street Etiquette Editorial

We shot this editorial with our friends Josh Kissi and Travis Gumbs, the faces and voices behind the New York fashion blog Street Etiquette, when w...

Editorial

March 2015 Editorial

Presenting our campaign for the March 2015 collection. This collection features a variety of garments; designed and curated for the independent min...

Editorial

ILU x Ta-ku x G-Eazy

Our good friends Ta-ku and G-Eazy met up at Ta-ku's barber shop, Westons Barber, while G-Eazy was in Perth last month. Cut by Jus the Barber rockin...

Editorial

I Love Ugly x G-Eazy

We caught up with our friend G-Eazy, California Rapper/Producer, when he played in Auckland to shoot an editorial. The editorial focuses on G-Eazy ...

I Love Ugly Newmarket: Laneway Party

Last Sunday our Newmarket Store hosted it's first Laneway party. This was originally planned as an end of year party, but was unfortunately rained ...

Editorial

February 2015 Editorial

Presenting our campaign for the February 2015 collection. This collection features a variety of garments; designed and curated for the independent ...

Editorial

HighSnobiety x White Milano 2015 Editorial

Following Hignsnobiety's coverage of this season’s iteration of WHITE Milano, They present their first of four editorials done in conjunction with ...

Editorial

I Love Ugly August 2015 Collection Editorial

We are proud to showcase you our August 2015 Collection, This Collection has be featured throughout specific Trade shows we have attended around th...

Editorial

Behind the Scenes: 2015 Feb/Mar/Apr Shoot

We take you behind the scenes of the photoshoot for our upcoming Feb-Apr collection. Stay tuned and keep an eye on our networks for the global rele...

Editorial

Showroom 22 Runway show

I Love Ugly doing runway shows was something we tried to avoid and couldn't really see working. However we gave it a crack, previewing our February...

ILU nominated for Highsnobiety's 'Best Breakthrough Brand of 2014' award.

We are both honoured and humbled to be nominated for The Highsnobiety 2014 Best Breakthrough Brand Of The Year award. The industry we have entered ...